Не ви допада? Няма проблеми! При нас имате възможност за връщане в рамките на 30 дни
Няма да сбъркате с подаръчен ваучер. Получателят може да избере нещо от нашия асортимент с подаръчен ваучер.
30 дни за връщане на стоката
A thoroughly updated second edition of the bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies. He offers trusted insights, knowledge, and perspectives into: the mind-set of the Asian boardroom, the Oriental Asia of the past, better understanding consumer behaviour patterns, and how Asian managers need to become trendsetters to succeed. It includes a user-friendly strategic model and examples of success stories and challenges.