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Diffusion of innovation theory as a predictor of internet adoption
Английски език
176 b
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Internet adoption can be considered the late 20th§century s most important event. In academic§environments today, Internet applications have been§widely implemented in universities and colleges, with§professors now integrating Internet technology into§classroom activities. Therefore, this study applied§diffusion of innovations theory to identify the§differences in demographic characteristics of§Internet adopters and non-adopters among faculty§members at Imam University in Saudi Arabia, to§examine whether faculty members'' perceptions of the§Internet affected adoption, to determine if the§university administration s decisions impacted faulty§members'' decisions to adopt the Internet, identified§factors motivating faculty members to adopt the§Internet, to identify obstacles influencing faculty§members'' decisions to use the Internet, and§determined whether innovation characteristics as§perceived by faculty members predicted Internet§adoption. Using Rogers diffusion of innovation§theory, the influence of eight attributes were§examined regarding Internet adoption among Imam§University faculty members.
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Английски език
