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The 2002 Miss World pageant scheduled to take place§in Nigeria turned into a§controversial event, especially after a local§newspaper published a blasphemous article§about the Prophet Muhammad. How this controversy was§framed in the op-ed pages of§eight selected Nigerian newspapers was the first§focus of this study. Using framing§analysis approach, the study identified the key§frames that were employed by these§newspapers in their narratives about ethnicity,§religion, and gender the central issues§around which the controversy revolved. A second focus§of the study was the evaluation§of the selected newspapers performance based on the§social responsibility theory of the§press. The results of the study indicated that the§selected newspapers were complicit in§perpetuating the controversy due to their engagement§in regional, ethnic and religious§activism. Therefore, the study concluded that the§selected newspapers behaved§irresponsibly because of their failure to fulfill the§ethical tenets of the social§responsibility theory of the press.