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This book offers an up-to-date synthesis of the field of historic preservation, cast as a social campaign concerned with the condition, treatment and use of the legacy of existing properties in the United States. It explores topics, such as preservation economics and finance, context and design, ethics and advocacy, and the importance of religious activities in our cultural understandings, some of which are generally given short shrift or ignored almost completely. Drawing on a wide range of research, experience and scholarship over the last fifty years, it allows us to re-think past and current ideas in preservation, challenging readers to explore how their own interests lie within the cognitive framework of the activities taking place with people who care.