Human-Centred Web Adaptation and Personalization

This book focuses on the importance of adaptation and§personalization in today's upgraded role computational systems and the Internet§play in our day-to-day activities. In this era of wireless communication,§pervasive computing and the Internet of Things, it is becoming increasingly§critical to ensure humans remain central in the developmental process of new§technologies to guarantee their continued usefulness and a positive end-user§experience.§§Organized into three clear parts - theory, principles and§practice, a holistic approach to designing and developing adaptive interactive§systems and services has been adopted. With an emphasis on distinct human§factors, both basic and applied research topics are explored, extending from§human-centred user models, driven by user's individual differences in cognitive§processing and emotions, to the creation of smart interfaces that can handle§the ever increasing volume and complexity of information to the benefit of the§end-user.§§Human-Centred Web§Adaptation and Personalization: From Theory to Practice is meticulously§crafted to serve researchers, practitioners, and students who wish to have an§end-to-end understanding of how to convert pure research and scientific results§into viable user interfaces, system components and applications. It will serve§to bridge the knowledge gap that still remains by suggesting interaction design§and implementation guidelines for areas like E-Commerce, E-Learning and Usable§Security.§