I Love Type 07

Celebrated in recent years in a retrospective exhibition at NY MOMA and in Gary Hustwits 2007 documentary Helvetica, the sans-serif typeface Helvetica was designed in 1957 by Max Miedinger and Eduard Hoffman at the Haas Type Foundry in Switzerland. Arguably the most loved type family ever, Helvetica has legions of devoted fans - from city governments and transit agencies worldwide, to universities and museums, to corporations, to contemporary designers. It has been used in projects for: ABC, American Airlines, American Apparel, Apple, BMW, CNN, Jackass, Jeep, J.C. Penney, Lufthansa, McDonalds, Mitsubishi, Motorola, NASA, the NBA, PBS, Target, University of Illinois at Chicago, and Verizon Wireless. The NY subway and Chicago subway systems both use Helvetica for their signage and it is the official typeface of the Canadian government; the U.S. government also uses it in many ways. This seventh volume in the well-received I Love Type series from Victionary has been eagerly awaited since the series was first announced, and does not disappoint - featured are the best contemporary design projects using Helvetica, collected from all over the globe.