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There aren't many career ladders for librarians. Management positions are few and far between and often require relocation, which isn't always a viable option, especially in cases of two career families, households with children in school or other family obligations. Managing Your Brand sets out guidelines for developing career pathways, including keeping in mind options for career change, and the opportunities that community service can offer. These guidelines will allow librarians at all levels to maximize their talents, and together with career planning strategies will facilitate professional development and personal satisfaction, in areas such as scholarship and teamwork. The first two chapters of this title introduce advice and strategies to readers. The following three chapters address working relationships, librarianship and scholarship, with remaining chapters covering forms of service and a conclusion.