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Marketing the 21st Century Library
Английски език
203 b
30 дни за връщане на стоката
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Librarians need to educate their clients about what libraries offer today. The 21st century library is competing with numerous web-based resources and our clients can no longer be considered a captive audience. Clients may not feel they need the library's traditional resources, however they can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The first chapter introduces key marketing concepts, followed by chapters outlining the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.
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Английски език
