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Locating the origins of GDP measurements in Renaissance England, Lepenies explores the social and political factors that originally hindered its use. Not until the early 1900s did an ingenuous lone-wolf economist revive and hone GDP's statistical approach. These ideas were then extended by John Maynard Keynes in the early twentieth century, and a more focused study of national income was born. American economists furthered this work by emphasizing GDP's ties to social well-being, setting the stage for its ascent. GDP finally achieved its singular status during World War II, assuming the importance it retains today. Lepenies's absorbing account helps us understand the personalities and popular events that propelled GDP to dominance, clarifying current debates over the wisdom of the number's rule.