Revenue Generation Strategies: Leveraging Higher Education Resources for Increased Income

Achieving successful financial viability by broadening revenuesources is one of the most important issues facing colleges anduniversities today. Increasing operating costs, along with the reliance on traditionalstudent tuition, government support, and philanthropy, arechallenging universities. One way administration leaders andfaculty are meeting this challenge is to establish supplementalrevenue streams from a variety other sources such as: continuing education, credit and noncredit certificates, degree completion and upgrade programs, study abroad, domestic and international branch campuses, distance education, auxiliary services, technology transfer, and partnerships or alliances with other organizations. These types of activities, formerly considered secondary ventures,are now integral to lasting and responsible financial strategicplanning. This monograph examines a wide variety of supplemental incomeoptions and opportunities, as well as examples of restructuringfinancial planning schema. While not negating the value oftraditional college education, these new revenue sources in factlead to greater institutional effectiveness. This is the 1st issue of the 41th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is thedefinitive analysis of a tough higher education issue, based onthorough research of pertinent literature and institutionalexperiences. Topics are identified by a national survey. Notedpractitioners and scholars are then commissioned to write thereports, with experts providing critical reviews of each manuscriptbefore publication.