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Service Productivity and the Role of Innovation
Английски език
62 b
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What has Uber, Amazon, Velib' and Airbnb in common? They are all based on selling services and are all innovative in some ways. Services have been long deemed unproductive. However, in our current service economies, one cannot overlook the importance of services in supporting is not driving the economic machine. An increase in service productivity thus impacts positively on the whole economic system. Measuring the productivity of services remains a challenge due to their intangible nature. This book explores the way productivity can be gauged as well as the impact of innovation on service productivity. Innovation can dramatically improve service productivity, especially when involving technology. This book is an attempt to explore this relationship relying on real-life examples.
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Английски език
