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Tourism Management, Marketing, and Development
Английски език
324 b
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Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent and fast changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This book provides an overview of the research field of tourism management, including twelve chapters from a diverse international group of academics. While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and research methodologies, Tourism Management, Marketing, and Development recognizes the relevance of physical and digital networks for the development of one of the fastest growing sectors of the contemporary global economy: Travel & Tourism.
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Английски език
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