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This volume presents an updated and truly interactionist theory of sexual attraction, in which biologically based erotic processing biases are continually exploited or challenged by social and cultural conditions. From this perspective, social orientation is viewed as a process rather than an outcome. The author takes an interdisciplinary approach that draws upon data from anthropology, sociology, gender studies, social constructionism, behavioral and developmental psychology, evolutionary biology, genetics, endocrinology, and cognitive functioning to support his theory. This text will be of interest to sexologists, evolutionary biologists, psychologists and other social scientists interested in human sexuality